About Belieff

If I had to take a seat in the Dug-out while playing football in the winter months, I got freezing cold and especially my feet and hands suffered! It was difficult to get into the field warm, despite warming up, which increased the risk of injuries. There were no products available at the time that offered enough heat and were practical to take to the field “. My name is Rick van Geloven and at the age of 17 (2011) I started developing my dream, to find a solution to provide warmth and comfort in the Dug-out during the cold winter months. My ambitions grew and my dreams got bigger and bigger. This means that to this day we continue to adapt our products to the needs and wishes of our customers, so that they can be used in more and more places. Every day we strive to achieve even better results and thus achieve our dreams.