About Belieff
5-year warranty
World wide shipping
Free Shipping
Fast delivery
From beginning to now
2014: From idea, to prototype, to tangible product
Official establishment Belieff
From idea, to prototype to tangible product
Participation ‘The best idea of the Netherlands’
Testing, testing, testing
2015: First pilot at Cambuur Leeuwarden
Winner pitch The Northerners
Winner of jury prize pitch and match
Winner of audience award pitch and match
First pilot at Cambuur Leeuwarden (product on the market)
2016: Belieff makes an advance in the Eredivisie
Delivering clubs like: Willem II, PSV and FC Emmen
Start of production at BWRI social workshop in Sappemeer
Frequently in the new at BNR radio and TV programs
2017: Belieff goes international and also supplies top Belgian clubs
Delivering clubs like: Willem II, PSV and FC Emmen
Start of production at BWRI social workshop in Sappemeer
Frequently in the new at BNR radio and TV programs
2018: Belieff moves into Canadian market
New blanket for healthcare sector launched
Belieff moves into Canadian market
Start with electric heating in all products
Production is expanded on a larger scale
2019 – Heat coverage with 14 top clubs in the Netherlands
Heat coverage with 14 top clubs in the Netherlands
Belieff returns to Canada and makes first sale
Assortment expands considerably with more products
Start collaboration with multiple resellers
2020 – Heat coverage with 28 top clubs in the Netherlands
Heat coverage with 28 top clubs in the Netherlands (Eredivisie played out)
Production started in Egypt (developing country)
Belieff care products are available in 15 care stores
2021 – Belieff products available in 60 healthcare stores
Starts online sales in 7 European countries
Start of sales in fan shops
New blanket line at home on the couch is launched
Belieff Summer launches with more innovative products
Belieff products available in 60 healthcare stores
2022 – Summer products and fleece
Start with summer ponchos in 4 categories
The new Belieff fleece products line comes out
Are the number of care store expanded to 90 care stores
We have expanded the range of products to include several
2023 – New products and international expansion
Trade show participation: We proudly participated in 5 different trade fairs in Germany and Belgium, where we made new connections
Range expansion: We have added no less than 16 new products to our range, all designed to bring warmth and comfort to your lives
Care stores: Belieff products are now available in more than 120+ care stores across the Netherlands, allowing us to be even closer to you, wherever you are
International expansion: We have crossed borders and gone live in Canada and the United States. Our Belieff products are now available to our friends across the border
Planning for 2024
We’re already in 2024 and looking forward to it again with what’s ahead 😁
Is it an anniversary year where Belieff will be in existence for 10 years!
Will we be present with Belieff at at least four different healthcare fairs at home and abroad
New products will be added to the Belieff assortment, but we will also say goodbye to a few products
Have some great new collaborations lined up
Are planning several trips to visit supplier
“We at Belieff believe that everyone has the right to heat in a simple, effective, sustainable and stylish way!”
Founder Rick van Geloven speaking
Whenever I had to take a seat in the Dugout while playing soccer in the winter months, I got stone cold and especially my feet and hands suffered! It was difficult to go into the field warm, despite the warm-up, increasing the risk of injury. There were no products available at the time that provided sufficient warmth and were practical to take to the field.
Why Belieff
We at Belieff believe that everyone has the right to heat, in a simple, effective, sustainable and stylish way! Through beautiful designs, made from in-outdoor materials and sustainable products, we make products that are easy to carry and believe in their warmth that can be used for all purposes.
By continuously innovating and listening to the needs of our customers/users, Belieff can continue to produce products that are perfectly suited to the versatility and needs of people with people and planet in mind. So your opinion counts and is highly valued, so always let your opinion be heard through a review.